Advice & Insights

Practical advice on websites, branding and marketing for schools, small businesses and charities.

Kristal Bowdler Kristal Bowdler

Why Everyone's AI Poster Is Starting to Look the Same

Everyone's using AI to design posters - and everyone's posters are starting to look the same. Here's why the details are worth checking before it goes out, and why design that looks like you still matters.

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Kristal Bowdler Kristal Bowdler

School Open Day Season: Is Your Website Ready?

Open days are one of the few moments a parent gives your website their full attention. Here's what they're checking before they book — and how Yarrells School & Nursery's open day filled up completely.

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Kristal Bowdler Kristal Bowdler

New Website Launch: The Sunbeam Clinic

The Sunbeam Clinic's new website is officially live — here's what went into taking it from a basic template site to a proper digital presence, and why it made such a difference for Mia.

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Kristal Bowdler Kristal Bowdler

Why Every School Should Have a Yearbook

Every school says they'd love a yearbook but never have the time. Here's why it's worth making time — and how one school turned theirs into their best marketing tool.

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