Advice & Insights
Practical advice on websites, branding and marketing for schools, small businesses and charities.
Why Everyone's AI Poster Is Starting to Look the Same
Everyone's using AI to design posters - and everyone's posters are starting to look the same. Here's why the details are worth checking before it goes out, and why design that looks like you still matters.
26 Years a Web Designer, and I Only Just Built My Own Website
I've been building websites for other people since 1998 — but for years, never got round to building one for my own business. Here's why that finally changed, and what happened when it did.
School Open Day Season: Is Your Website Ready?
Open days are one of the few moments a parent gives your website their full attention. Here's what they're checking before they book — and how Yarrells School & Nursery's open day filled up completely.
New Website Launch: The Sunbeam Clinic
The Sunbeam Clinic's new website is officially live — here's what went into taking it from a basic template site to a proper digital presence, and why it made such a difference for Mia.
What Parents Actually Want From a School Website
Before designing school websites, I worked in admissions and marketing. Here's what I learned about what parents actually need — and why funding pages trip up so many nurseries.
How Much Should a Website Actually Cost?
Website pricing feels like a mystery to most small business owners. Here's what actually goes into the cost, and why it doesn't need to be a black box.
Still Deciding if a Website Is Right for Your Business?
If you're already on social media or running well on word of mouth, is a website even worth it? Here's an honest answer.
Booking Systems: Why Your Business Might Not Need a Developer to Set One Up
Online booking sounds like it needs custom development. Usually, it doesn't. Here's how small businesses can set it up affordably.
Getting Found Locally: Why Your Google Business Profile Matters
A beautiful website means little if people can't find you on Google Maps first. Here's why your business profile deserves real attention.
Why Every School Should Have a Yearbook
Every school says they'd love a yearbook but never have the time. Here's why it's worth making time — and how one school turned theirs into their best marketing tool.
How a Local Club or Charity Can Build an Online Presence Without a Marketing Team
Clubs and small charities don't need a marketing team - they need a simple, sustainable system. Here's what that actually looks like.
What a Full Rebrand Actually Involves
A rebrand is rarely just a new logo. Here's everything that actually has to change behind the scenes to make it feel complete.